Creating a visual identity for an uplifting organization for the medical community

Without the White Coat is an organization dedicated to humanizing medicine and strengthening the medical community.The aim is to build an open space to address issues like burn out, suicide, and substance abuse within the community. To symbolize the dynamic personalities behind the medical professionals spotlighted through the organization, I created an intricately-colored logomark that allows for nearly endless manners of display.

Deliverables included: brand workshop, visual identity, brand guide

Learn more at www.withoutthewhitecoat.com.

Project Type:
Branding

Role:
Project lead
Brand writer
Designer