Establishing and launching an internal rebrand for Olympus North America

Olympus North America was seeking to unify and align several of their business lines (Medical, Life Science, Consumer Imaging) under one, overarching concept. The aim was to galvanize both internal and external audience groups. Our team was tasked with creation of the brand tagline, logo design, brand guide, collateral development and event production for the brand launch. The full project ran over the course of a full year and culminated in a launch event and external-facing website at truetolife.com.

Deliverables included: tagline ideation, visual identity, brand guide, website art direction, print and digital ads

Project Type:
Brand Strategy

Role:
Art Director
Designer