Creating a brand for a growing racial and disability justice organization

The CFCNCA is an organization that enables federal employees to donate to charity. We created an integrated marketing campaign meant to encourage charitable giving among federal employees in the national capitol area. Materials were distributed to federal agencies and in public spaces around DC, Maryland and Virginia. All models featured were actual federal employees.

Deliverables included: photoshoot direction, collateral art direction

Creative direction by Peter Quinn

Photography by Bobby Spero

Project Type:
Brand Strategy

Role:
Project lead
Brand writer
Designer